clean but slow founder announcement video
- lighting is really nice
- music matches minimalist energy
- glad to see the founder making this announcement
but
- waits WAYYY too long (til 1:24) to say what they're announcing. longest I've seen.
- too much time on a problem everyone already gets
- missed op animating visuals over hand gestures when explaining stuff
- visuals way too small
- captions are hard to read / too long
- opening is a little awk - spenser sounds very nice when he says the first line, then drops the f bomb
- script needs to be tightened up a ton
- end kinda trails off and no CTA
lots of people try this "breaking the third wall" opener where you show some authentic conversation preparing for a take, but a lot of folks mess up trying to fake it. dropbox had a bad one and this is similar.
length is the killer with this. at 25k impressions, I'd be surprised if more than 100 people actually watched through to when he actually says what the product is.
think this could have been a 5/5 if it was shorter, more to the point, and a really good animator worked with the script to animate things around spenser as he spoke.