cool company vision video

  • fonts are beautiful
  • love how fast paced it is. keeps your attention
  • mostly great script
  • great sound fx and audio logo
  • clip choice is mostly fantastic. lots of nostalgic old videos.
  • smart to use 80s music in the 80s section of the video. and 90s music in the 90s section.

but

  • maybe a little too much background context. could be much shorter
  • "GUI for software" is a very confusing line, especially for normal people (which is the audience)
  • stock footage from their launch video didn't quite go well in this video

I think its very very smart to have a video concisely explaining your vision to the world.

it likely wont go viral (though a very compelling vision can) and doesn't have a clear cut home where it should live, but its really helpful for fundraising and hiring.

most importantly, it helps you clarify your vision. if you cant put it in a quick video, you probably need to step back and think harder about what you're building.