very tasteful fundraise announcement video
- script is perfect. straight to the point.
- great CTA for hiring (that’s what launches are usually for)
- very natural speaking / doesn’t feel scripted
- good set and clothing choice keeping things neutral
- nice but not over the top animations
but
- don’t really see much proof that they are in fact churning out more tasteful designs. everything shown is good but not great.
think this company thread the needle very well here.
if you are selling “taste” you damn well better have a tasteful video. stakes are high.
the company is early enough where they probably haven’t truly nailed taste yet in any domain, so it was brilliant keeping the video and aesthetic as neutral as possible.
good reminder that whatever you say your company is great at needs to be apparent in every inch of your brand, content and product.
excellent work