great this ambassador announcement video
- shots are sick
- the technical overlay is brilliantly aligned with Superpower's product and brand (health analytics platform)
- editing is fantastic
- typography is great - streetwear is a good approach for this ambassador and the superpower brand. very nike but still original
- music and sound fx is great. very cool and original. love the bouncing basketball sound at the end.
but
- would have lined up the shots with the music better. was a little disjointed at times
superpower has the most cohesive brand in health tech by a long shot. its a testament to the quality of the team with how consistent this video is with it.
this video feels like its designed for tiktok or ig, but definitely hits on X too.
for small launches like these, I think quick brand-forward videos that are candy for the eyes and ears are a good choice. its a brand building op and the superpower team nailed it.