amazing commercial launch video
- incredibly professional. most pro video I've seen for a startup this size
- use and style of typography is great. streetwear style works for superpower very well
- script is perfect
- love the technical overlay - v aligned to superpower's brand
- very consistent with their brand overall
but
- didn't fully catch how superpower makes it possible
- "a new health membership" is a terrible tagline
this looks like its supposed to be on TV and typically you don't want that on X but I think it works for superpower for a few reasons:
they are a startup, so having a very very polished commercial makes them seem more credible which attracts investors and hires
as a health product, trust is important, so again being super polished is useful here.
overall I think superpower has the strongest brand (and team behind it) in health tech. maybe all early stage startups. definitely up there with ramp and others with a video like this.
amazing work.