this launch video left a lot of money on the table
- some nice editing/transitions
- font style matches music nicely
- good matching elon / DOGE to this product
but
- some clips don't make sense and are redundant (basketball ones)
- slow pacing, takes a while to get to what it is
- no idea what the product is
- founders sound really impressive, why are they not highlighted or in the video
- rap + dialog is hard to understand both
- a bit repetitive script
- ending looks like a powerpoint
- copyrighted music means you can't post this a lot of places / reduces virality
this clipping montage style needs to do one or both of two things: make you feel a SPECIFIC emotion very intensely and make a SPECIFIC target persona feel seen & celebrated. this video doesn't really accomplish either.
feels like a lot of "money left on the table" given how baller this team is and how cool the startup appears to be vs how much its undersold here.
more powerful approach would have been a montage of all the news stories of fraud and gov waste lately, quickly followed by clips of elon introducing DOGE, then clips of what was accomplished (most people have no idea). intersperse some narration or captions like "your government was wasting your money... we fought for you... eliminated $ X B of waste... and now we're doing it for ABC with XYZ" and would be golden.