nicely designed video for a tough product
- visual style is cool
- was smart to have customer videos later
- nice animations
but
- where is the founder
- who is this for and why
- have seen this product and feature set a bazillion times
- buried the most interesting features at the end
- music is cookie cutter
have said this a few times, but if you are launching the 10th product in a space you need to lean into what's different
the first feature they show 15 sec in is "drafts your replies" which maybe 50 startups have shown in demo videos over the last year.
since they seem to target people in tech, its very likely that the audience has seen most of these demo videos.
also important to note that investors are a primary audience and use case for launch videos, its 100% likely that they have been pitched these exact features/product 100s of times.
niche down or show me what is different in the first 10 seconds an you earn my attention for the rest of the video