clean but very unoriginal launch video

  • very very clean animations that look like the real product. extremely well done
  • 18 months social proof is interesting

but

  • takes a long time to get to the killer feature
  • uninteresting intro - we all hate email and dont care you hired a team
  • we've seen all of this already

ok so these guys launched a product that has been done a million times over with no features that make it stand out

its a situation a lot of other founders may find themselves in

my advice would be twofold

  1. build ONE unique killer feature to emphasize. will help your product and help your launch video
  2. ensure your script is conscious of what your audience has seen already

if you really need to launch without doing #1, you are going to need to find a way to say "all the other products you tried don't work, but ours does"

if you don't do any of this, it comes off very tone def and derivative.

still a very well executed video editing wise. congrats on the launch either way!