beautiful and creative launch video

  • the inflatable shapes are brilliant. cool way to visualize agents but also very satisfying to look at
  • music is fantastic - the rubbery bass actually matches the inflatable shapes
  • font is killer
  • shots are really well done and unique. love seeing camera shots of the actual app
  • narrator is interesting

but

  • wayyyyy too slow. feels like 20 seconds+ between narration
  • no social proof
  • hook could be better "one evening..." doesn't inspire. a question like "what if your website did your marketing when you went home" or something would be better
  • need to see the founder
  • the inflatable things move a little slow which I dont think is the feeling you want to have

its clear this video was done by a pro agency. feels Sandwich video adjacent.

given their audience is marketers, its important that they had a beautiful and creative brand and video which they did.

the miss was just on the pacing and script. really needed to nail the key points faster and lean less on beautiful shots and inflatable things.

still great