clean and simple launch
- killer social proof with the numbers and customer testimonials
- love the history of internet animations
- generally great animations
- good positioning and script
- nice sound fx
but
- kinda long
- customer acting wasnt great
- missed op with cool branding and storytelling
- music doesnt take me anywhere really
if you have a crazy cool product like this, you really dont need to think too hard about a launch video. that appears to have been the plan here - very simple, straightforward, with nothing fancy
think they left some money on the table with branding and visualization. the team built a PARALLEL INTERNET that is crazy cool and there are more interesting ways to show it than simple graph visuals.
would have also been appropriate to reference the matrix.
but overall solid and v cool product.