simple technical launch video
- good camera quality
- decent script
- love the turbo mode branding
- good animations/visuals - they feel technical and coherent
but
- would have started the video with the demo + cost comparison
- bad hook. "access to web is fundamental" is obvious and uninteresting. 13 seconds talking about this is a waste.
- music is a little boring and eerie
- a little too long
ok so you're a big serious technical company like parallel and don't want a video that looks like you're trying too hard to get attention
I get it. technical audiences have good BS detectors and the more you come off like you're trying to get attention, the more BS you look
this is the art of sprezzatura - come off like youre not trying that hard.
parallel has SUCH a killer brand that I feel is way underutilized in their videos. its the perfect 80s/90s aesthetic that they could lean harder into.
but the biggest L here is just not leading with the technical wow moments. show me the speed and cost up front with the demo then tell me how it it works later along with more details.