confusing brand marketing video
- beautiful cinematography
- unique but relatable characters
- great product shots (more folks should emulate this)
- perfectly builds energy with inspiring music
but
- takeoff symbolism is confusing with characters mixing and going to space
- some of the shots are meme-worthy (though this is supposed to be serious)
- a little long and doesn't quite get me to a clear point
OAI's recent stuff has been brilliant but this wasn't. mostly because the metaphor is confused.
rockets taking off are a classic symbol for entrepreneurship, but it kinda felt like the girl was the only character it really related to (she was making a space game it looked like).
the characters should have either
- had each of their ideas come fully to life (e.g. companion character walking into the room with the guy)
- or none of the characters should have been building a space-related thing and all had the take off effect, but should have seen their ideas once hitting space
still an inspiring video!