solid agent launch video
- decent acting from the founder
- the text animations are really good here. best I've seen.
- other animations are lovely as well
- love the boxes on things the agent is looking at
- brilliant way to visualize the AI processing stuff
- smart use of actual screenshots and not fake UI
- smart way to show people what to do at the end to engage with the video v meta
- breaking third wall actually wasn't bad (usually this is hard to pull off)
- overall super pro
but
- formulaic (but hey it works)
- music feels generic and chaotic
- would have led with social proof (families from Apple)
here's the deal. this is a cookie cutter formula. but it WORKS.
but its kinda the equivalent of putting a ton of butter and sugar in a recipe. every restaurant does it to a degree, but the best of the best don't.
yes people will eventually get tire of this format, but normies won't.
so if you're targeting normies and you don't have a creative genius who also gets marketing on your team, this is the best kind of video format to emulate (well).
its important to acknowledge how hard it is to invent formulas like this that really work, so I have to give it to the team behind it. these guys are pros.