great startup teaser video
- music is so good and deep. perfectly builds chaos then drops on the logo.
- imagery is beautiful and thought provoking
- love the logo animations
but
- only thing would have been to possibly add some text with a few statements in the video but not necessary.
- might have wanted to focus on problem or user group rather than vision
- def need a website URL at the end
this is a great example of the "we're building something" launch, which startups should do before they're ready to announce the product.
it establishes your brand, mission, vision, and ideally the problem your serving for specific people. but you may not have figured out some of that, so whatever you have is good.
the goal is to create some mystery and anticipation and establish the founders as working on this company (and thus not at prior jobs or free agents), which drives talent and investors to the company.
this video executes it quite well. it may also be the most artistic, thought-provoking montage video I've seen lately.
great work