pretty clean animation-heavy launch video

  • smart leading with the product immediately
  • some pretty cool animations (esp the first one into the computer)
  • good CTA
  • script feels pretty dialed
  • the music and sound fx go very well with the data/technical feel
  • "start asking hard questions" is great

but

  • would have done more large text to emphasize key points
  • the demo in the beginning would have been more powerful with a real side by side comparison with another product.
  • some lines dont match up to the visual (eg "understands business logic" should have a chart showing the logic)
  • music could stop to emphasize certain things
  • second cofounder popping up so shortly is a little awk
  • some awk narration cuts

this is another one of the standard animation-heavy formats but with a bit more originality (probably done by a different agency).

think the biggest miss on this is just lining up the visuals and music with the narration more.

literally stopping the music + showing big text on the screen can realllly help drive a point home.