cute fun robot launch video
- LOVE the 90s commercial
- good to just show the robot right away. its cool
- the action text is helpful
- very simple and to the point
but
- some 90s stuff is in uncanny valley (stuff like the music could have been even more 90s)
- the other robot in the beginning is distracting (is that the same one?)
- would have had a bit more descriptive text
- some missed ops to be more playful (who's that pokemon - micro duck could have been cute)
- would have shown an example of how you would customize it clearer
overall probably the best robot launch video of the year.
throwback 90s and 2000s style is an underrated approach. particularly because the audience for most products grew up in these decades, so associating your brand with that nostalgia wins you points instantly.
have to also call out that robot companies should always put shots of the robot right up front (skip any preamble) because it naturally gets peoples attention. they executed this perfectly.
last point is that people are sensitive to robots in their homes - lots of privacy and safety implications. so using a playful cute brand and content strategy like they have is essential.
amazing stuff.