self-review of our partnership launch video
- original af (who has ever done a music video for a launch except us?)
- like how the outfits are slash branding
- cool that the band/genre/scene is consistent with previous launch videos
- cuts are solid
- nice and short
but
- video doesn't really explain what is great about slash or micro
- maybe a little too unserious for some brands
- probably too much work for the volume of partnerships we may be doing
- founder should still be in most videos if possible
generally happy with this creatively, but still don't think this is the right format for partnership or feature announcements - too much work and not clear enough.
the lack of seriousness is the bigger challenge for me. this video is my personality, but it would be better to have a lot more buttoned up brand. will be exploring this with future videos.