beautiful launch video
- love how aligned to linear's brand this is. everything is perfectly dialed in.
- music sets the perfect tone
- really creative & original approach in general (esp with the projected text / UI)
- great seeing real users
- really authentic broll and user discussions
- shots are really nice in general
but
- would have got to the point of what they're launching faster.
- need a scroll stopper. "linear is a shared context system for teams" as the first line is boring and confusing
- the live speech is pretty awkward without an audience. who is Karri talking to? would have had a live audience reacting to the announcement.
- would have had much clearer text for the specific things they're announcing. currently too hidden or hard to read.
think this is a great example of what a dark/chic brand can do with music to make the product feel uplifting/happy rather than scary (usually the case for dark brands)
the rule for looking off camera while talking is that you are either doing documentary style interview or there is a clear audience or person you're speaking to. v awkward if neither is true (in this case for linear).