cute feature launch video
- surprising and relatable characters. but great choice given this is a large user base and use case.
- great video quality, use of music, and shots
- breaking third wall parts really work
- shows the actual product VERY quickly
- lovely font
- perfect script
but
- honestly no notes
something they did really well in this is managing "breaking the third wall" which is when they talk to the director off camera.
most people make the mistake of trying to script this, which always feels forced. this was perfect because you could tell these old ladies were just being themselves and genuinely loved the product.
I'm also curious how they decided the cast. the lead is a quintessential old jewish woman. I wonder if that choice was intentional to activate some engagement from folks who have strong feelings about israel. its a stretch but the comments section will show