beautiful brand launch video
- second shot is stunning. feels like a classic film
- music is beautiful and very signature Friend
- clearly get the emotional value of friend
- probably pretty smart topics to
- good acting
but
- actually didnt catch what the feature is (agent can talk back) because its a video so I assume its movie magic
- not sure how many people trust when an agent compliments you. "for real" emotional hook might not work
avi essentially invented the category of emotional brand-forward launch videos so excited to see him back in action.
this was solid. no one else could have pulled it off mostly because it relies heavily on people giving a shit about Friend / avi to watch it. for most startups this isn't the case.
only thing is this could have been a little more direct about what exactly the product is.
congrats king