one of the best launch videos lately
- LOVE just demoing the product
- get the whole idea in <10 seconds
- very very authentic and real - makes you trust the founder and product
- love repeating "its insane" - incepts the thought in people's minds
- good personal notes
- good how fast he's speaking
- mexican music in bg is perfect
- smart putting video in the middle so eyes don't have to work going back and forth
but
- would have had captions (just below the video of the founder)
- would have had the URL in the corner the whole time in case people are like "Im sold, I want it"
I've said this, but the best launch videos are ones showing the real product doing something amazing. this nailed it.
the product looks amazing. magical and beautifully designed. and the value prop "book a trip in 3 min" is literally proven in the video.
not every product will be successful doing this, but anything that the user interacts with directly and has nice design should consider this format.
amazing work.