nice documentary-style launch video

  • camera quality and shots are lovely
  • music sets the right tone and is aligned well with the video
  • nice tasteful scrollstopper
  • love the shots of the founder as a kid
  • great involving the customers

but

  • no idea what the company does
  • customers didn't say anything about the product/company. its all about AI in general which doesn't sell the product.
  • would add captions
  • a little long and repetitive

if you're going to pay up for production quality this is the way to do it. feature your customers, focus on interviews, not cinematic stories.

X is best for targeting prospective employees and investors and this video is a bit too abstract for that. assume it was posted on LI as well where their actual customers likely are - better fit there since LI folks are more comfortable with hand wavey stuff like this