hilarious and genius launch video
- so funny - burying the body is genius
- founder is great in front of the camera
- great use of AI (eg the horse)
- so much social proof - smart to open with the news stories, the 10k stars, etc
- great pacing
- great 1 liners everywhere "i can tell you the date youre gonna die" "live long enough to see your babies babies have some babies" "know your date... change your fate"
- script is perfect. so many zingers.
- music is funny and apt
- nice and fast
- smart to have the URL in bottom left the whole time
- good editing with logos and text behind him and stop in the beginning
- body bag thing keeps your attention the whole time - you want to see what he does with it
but
- might have emphasized the free blood test. that sounds killer and is quickly passed over.
- might have shown the app, but honestly not necessary.
this is our era's Dollar Shave Club launch video.
people have tried to emulate the vibe of that video forever and this is the first that did it (and exceeded).
being funny is very very hard to pull off. but having a fun brand and product like Death Clock makes it 100x easier. in cases like these, the script writes itself. so this video was going to be good by default, but they really took it to the next level.
if you're thinking about doing a funny video, study this one as much as you can.
one thing I'd highlight is how dynamic it is. lots of different scenes and juicy edits and jokes on each to keep them interesting. and the whole video drives towards revealing what he does with the body bag.
probably the best launch video I've seen all year and since I started reviewing launch videos.
amazing work