beautiful frontier model launch video from anthropic
- music is perfect - relaxing and lined up
- imagery is cohesive and has a lovely organic feel and nice juxtaposition with the graph paper at the end
but
- would have had a URL at the end
anthropic is undefeated with brand. their superpower is perfectly on display in this video:
anthropic feels comforting and human.
any AI company releasing something that could damage jobs or society another way needs to offset that energy with something positive. like "chocolate covered broccoli"
had they chosen dark, technical imagery for the video (like Grok tends to do), people would not be happy.
note that startups should almost never do videos like this, because it doesn't communicate much more than a feeling.
billions of people know what Claude is, so they don't have to explain themselves like a no-name startup does.