legendary product announcement video

  • great scroll stopper & one liner
  • the music is hilarious and spot on
  • ADHD is so happy with the clipping and pacing
  • love the sprezzatura energy "I've done no marketing"
  • overall rawness of video and script makes it super relatable
  • good social proof about the film festival
  • funny and makes me smile
  • nice and short

but

  • CTA should have the website to buy tickets

lucas is in my top 3 video content creator / founders and # 1 most creative person I know.

his style is fun, relatable, raw, but incredibly thoughtful and precise. you feel like he's just a guy tinkering in his bedroom, which makes you like him more.

its no coincidence that most of the best creators have a similar sprezzatura style (eg farza)

see you at his show