incredible launch video
- very very original concept
- founder is super authentic and compelling when he talks
- elite editing given how few different shots there are
- animation on the character is spectacular. looks like a pro worked on this.
- dialog between founder and character is great and paced nicely
- brilliant idea focusing on key questions people ask about their space
- sound fx and music is solid
- great scroll stopper, bold statement, social proof, etc
but
- only feedback is to add captions
this is might be my favorite launch video of last 6 months.
the biggest thing they nail is simply copying a PROVEN format from YouTube/film/TV.
the physical board with google queries on it is something I've seen on tons of YT videos but have never seen on a launch video. and the animated character closely parallels pixar's characters.
had they tried to change even a small piece of this or not executed it well, this wouldn't have hit as hard.
not only is this an easy hack for coming up with video ideas, but it ALWAYS works. Founders Fund just did it with reality TV, TBPN did it with ESPN.
spectacular work