great growth-stage launch video
- funny
- very bland aligned (the guy is very bland)
- good social proof right away with fundraise and num calls processed
- really good shots - hand held off camera stuff is great
- amazing font choice
- establishes the character of the company well
but
- would have demo'd the product.
- might have used lower quality camera or even an iphone for off-camera shots to make it feel more real
- would have had the director coaching the guy to say the lines correctly to add realism / make it funnier
later stage companies can and should do more brand-heavy videos like this (vs product/outcome focused) to establish themselves in the tech community as tasteful/brand-forward. when growth is already great for companies this size, this is what attracts talent.
and as far as things go, this was done very well. giving very Ramp energy which is great.
would not recommend any startup below series B do a video like this though.