clean but unoptimized launch video(s)
(note this is one of several clips from a summer release livestream)
- beautiful shots, animations, and set
- always love tyler's fashion too
- glad they're showing the actual product
- feels very pro and legit overall
but
- videos are too slow to get to the point
- too long in general
- want some more smiling walk talking
- narration is a bit monotone (would vary pitch and cadence)
- needs to frame who this is for (if you want new customers)
first, as an active beehiiv user for years, this launch is very exciting to me.
but even I didn't watch the live stream or more than a few seconds of just this 1 video. the live stream had 513 views when I checked, which is all you need to know.
do not do live streams as your main content format for big launches.
no one watches them and you cant really chop them up for social media very well.
live streams / apple style announcements like this really only work when you are absolutely massive. think how long it took Notion to do their first one.
this would have been better as a launch week (launching a new thing every day with a single optimized video) or just one main optimized launch video with the feature videos (also optimized in the thread)
huge fan of beehiiv and tyler and excited to use the new features!