brilliant brand marketing livestream
- killer set design
- killer concept. matches the company perfectly
- overall very well executed and produced
- easy to chop up for clipping
but
- I wonder how repeatable this is - cost, set design, etc seem tough. ideally this is weekly
I think a lot of companies will start doing brand marketing videos like this (not directly marketing the product).
but podcast formats are so tired and dont perfectly fit the companies that do them. its rare to find a format like this that fits so perfectly.
avec's key feature is tap/hold to draft and thats literally what people on this show do.
it also works because it leans on the guest's audiences to grow vs just being funny or interesting.
last thing to call out is that this is a very old format that works - Dear Abby and AMAs are as old as time, but don't seem to have been brought into the modern era very well. until this.
if there was an award for "Best New Format" or "Best Live Stream" this team would win both.
amazing work. please make this weekly!