very entertaining launch video

  • anime was a smart choice. feels like a tv show
  • music is perfect and good sound fx
  • photo of the guy's kid is a nice touch - shows "why are we doing this"

but

  • would have had a kinda "choose your character" thing in the beginning showcasing the different things being demo'd - hard to tell whats what
  • would have anduril logo more present throughout
  • maybe a little long

anduril has been using anime style in a lot of videos like this and its a brilliant move.

  1. majority of the warfighting shows anduril's prospective investors and hires watched as kids were anime. likely this is what got them interested in warfighting in the first place! instant nostalgia
  1. very difficult and expensive to film full-blown battle scenes like these in real life and AI-generated would have an AI smell to it. anime is easier.
  1. anime as a style is very detailed, so what you see is still pretty close to what the real thing actually looks like
  1. anime is still very ownable today. no major brands use it except anduril.
  1. cartoons create some mental distance between the brutality of war and the viewer

awesome work. I watched this and was like "hell yea"