clean but generic launch video
- good to have the cofounder/CEO speaking - he's pretty natural too
- good to see the actual product in the demo
- liked the personal stories from the CEO
but
- way too slow to get to the product
- very generic music
- could include more big text and animations to break up the long narration scenes
- script in general needs to be tightened up. it meanders quite a bit.
- higher quality camera and better scene would have helped a lot
- the coolest feature is totally buried
- need to remind folks what superhuman is (ppl on X still think about the email client)
there's a lot of money Superhuman left on the table with this.
if I was directing this video, I would included personal pictures, web articles, and other clips in the beginning to tell the personal story of coda in a sentence or two.
a lot of mainstream silicon valley folks haven't heard from coda in a long time since most use notion or docs, so the video needs to show social proof. animated growth trajectory since they started and showing it merging with grammarly and superhuman in another sentence would have been helpful.
then I would have done more full screen recordings or shooting the screen separately of the actual killer feature. the scrunched up UI is hard to grok.
if you're a large company with a lot of cash like Superhuman, you should hire the best video people you can. and if your company isn't known for amazing taste in design, 99% chance the best video people are independent, not in-house.