lovely brand marketing video
- lovely camera shots (hand held vibe is great)
- perfect documentary style execution
- great use of external clips
- nice nostalgic music sets the right tone
but
- would have showed the countries these people came from. that's the magic of the product!
- would have mentioned the 250 year anniversary (and probably dropped this then)
- think the actual narration put together could tell a more cohesive story
- missed op with a statement at the end. something like "America builds it all. Immigrants build America"
I think brand videos like this are nice for websites but not great for startups. not sure what the outcome of this will actually be for Lighthouse other than some good vibes with a few customers (if they are able to get this in front of enough people)
well-executed brand videos tend to send a very specific message where every single line in the script & visual builds towards before resolving at the end.
I prob would have focused on all the things built in America, starting with "everything is built here" then going through all of the greatest things built here (as narrated by these people), then ending section would show what each of these people are building, when they came to america. end on CTA telling others to immigrate (maybe even in text in different languages).
and absolutely would have launched this on the 4th of july
amazing product though. immigrants are truly what makes america what it is