cliche but well-executed launch video
- elite animations
- quick cuts keep attention
- script is really dialed in (clear bold statement, why it matters, who its for, etc)
- sound fx are nice
but
- have seen this format over and over again. getting desensitized and immediately tune it out.
- would show actual UI (not recreation) to offset the hyper-salesy energy to create trust
- would show actual customers in the video for the same video
- music is quiet, boring, and not lined up
- would have shown large text for key points - can't concentrate on animations AND subtitles, so you miss stuff
- would have had big logos for the things it connects to
- "AI marketer" is such a tired phrase
have said this before: this formula is overdone, but it works.
the agency behind it is the best in the game, and consistently churns out the most viral launches, but they have a formula (and stock footage) they reuse over and over again.
here's why this matters.
every startup is doing video now. all of them.
when a video style becomes popular it, reaches a tipping point where using it actually hurts your credibility (and often virality).
it is anti-sprezzatura - communicates "we only care about making this go viral," which hurts for intelligent / brand sensitive audiences like investors and founders.
basically, excellent execution but lets try something different?